Privacy Policy

Your family's privacy is our priority. This policy explains how we collect, use, and protect your information.

Last updated: March 2026

Our Promise to Your Family

Your child's data is sacred. We built Imprint with one rule: if it's about your child, it belongs to you.

  • We never sell your data. Ever.
  • We never show ads.
  • You can delete everything with one tap.
  • Your child's observations stay between you and Imprint.

What follows is the full legal policy. But we wanted you to hear it from us first, in plain language.

Introduction

Imprint ("we," "our," or "us") is committed to protecting your privacy and the privacy of your family. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website.

By using Imprint, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

Information We Collect

Information You Provide

  • Account Information: Email address, name, and password when you create an account
  • Child Information: Your child's name (or nickname), age, and developmental observations you share
  • Activity Data: Information about activities you complete, preferences, and feedback you provide
  • Communications: Messages you send us through support channels

Information Collected Automatically

  • Device Information: Device type, operating system, and app version
  • Usage Data: How you interact with the app, features used, and session duration
  • Analytics: We use Google Analytics to collect aggregated data about website usage. Google Analytics sets cookies (such as _ga) to distinguish unique visitors. This data helps us understand how visitors interact with our site

How We Use Your Information

We use the information we collect to:

  • Provide personalized activity recommendations based on your child's Growth Chapter
  • Improve and optimize our services and user experience
  • Send you relevant notifications and updates (with your consent)
  • Respond to your inquiries and provide customer support
  • Analyze trends and usage patterns to improve our product
  • Ensure the security and integrity of our services

Data Sharing and Disclosure

We do not sell your personal data. We may share your information only in the following circumstances:

  • Service Providers: With trusted third-party vendors who help us operate our services (e.g., cloud hosting, Google Analytics for website analytics) under strict confidentiality agreements
  • Legal Requirements: When required by law or to protect our rights, safety, or property
  • Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to you)
  • With Your Consent: When you explicitly agree to share your information

Artificial Intelligence and Your Data

Imprint uses AI to provide personalized recommendations. Here's how we handle your data in relation to AI:

  • Your personal data is NOT used to train external AI models
  • We use AI to analyze patterns in your child's development and provide personalized recommendations
  • Aggregated, anonymized data may be used to improve our internal recommendation algorithms
  • You can opt out of AI-powered personalization in your account settings

Data Security

We implement industry-standard security measures to protect your data:

  • Encryption in transit and at rest
  • Secure authentication and access controls
  • Regular security audits and monitoring
  • Employee training on data protection

While we strive to protect your information, no method of transmission over the Internet is 100% secure.

Children's Privacy

Imprint is designed for parents to use on behalf of their children. We do not knowingly collect personal information directly from children under 13. All child-related information is collected from and controlled by the parent or guardian.

We comply with COPPA (Children's Online Privacy Protection Act) and take special care to protect children's privacy.

Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Export your data in a portable format
  • Opt out of marketing communications
  • Withdraw consent for data processing

To exercise these rights, contact us at privacy@getimprint.app.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. You can request deletion of your account and data at any time. Some information may be retained for legal or legitimate business purposes.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

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